The Old Woman and the B-tch in the Jag

An "aha" moment experience that changed my life‘s path forever.

I will never forget that seemingly ordinary spring day in 1992 that changed the course of my life forever.   I was walking to work along the brick sidewalks through Boston’s South End, immersed in thoughts about the upcoming big pitch of a new ad campaign that day.  As always, the creatives were pushing a pretty edgy campaign that I knew the client would be resistant to… and I was feeling a combination of stress and malaise at how unimportant an ad campaign is anyway….